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Learn by doing

to build unique value

Strategico delivers real-world results for business managers driven by a proven approach to delivering value to your customer

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Supercharging business to business performance since 1990

The Strategico Marketing Group (SMG), founded in 1990, is a consultancy which builds unique value through learning by doing. Its Strata of Customer Value (SGV) methodology encompasses the experience gained by the principal, Brian Pleet, in his 40+ years of business-to-business sales, marketing and strategic planning across Canada.

Current State

No organization can move forward until it understands where it is, or current state…


Relationship in the business world are earned, never bought…


An organization’s Position must be defined by comparison to others…


Customer-focussed organizations should build and execute strategy that produce balanced results…


The organization’s and their client’s business environment is continouslly changing…

The Proof is in Our Clients’ Own Words

“…delivered significant value by encouraging us, sometimes cajoling us, into looking at the 3-5 year planning horizon. The urgent issues continued while they captured our management team for a one-day, intensive, strategic planning workshop….they continued their facilitation by convening strategic planning review meetings every 60 days.”

Drew Schamehorn

President, Elite Sportswear & Awards Ltd.

“I’ve dealt with Brian Pleet since he delivered a workshop on Sales effectiveness to my T.E.C. group in 2005. Since that time Brian has been engaged by FBC on four different occasions in widely different capacities. His versatility and wide experience base has proven most valuable as we continue to grow our operation.”

Steve Ibbotson

C.E.O., Farm Business Corporation (FBC)

Reach Us

Understanding starts by listening. Please contact and let us listen…


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